Marketing Manager
Badminton is a sport for everyone. And at Badminton England we want to make our sport the most inclusive and accessible sport in the country.
We are at the heart of a thriving badminton community to nurture a lifelong passion for our sport, consistently performing and delivering inspirational moments, openly attracting everyone who wants to get involved in our sport - whatever age, ability or gender. Our people love playing, watching and supporting badminton and we want to grow our badminton community - players, coaches, schools, clubs, counties, leisure operators, volunteers and fans.
We do what matters; we are courageous and honest, always putting the best interests of badminton first.
We include intentionally; we create safe and connected environments that welcome open and diverse views.
We play for each other; we listen, respond to feedback and celebrate the successes of our sport and communities.
We always aim to do today brilliantly; we innovate and constantly challenge the status quo through collaboration, active listening and encouragement of others.
With more than a million players playing badminton every month in England, badminton is the nation’s most played racket sport and the sixth biggest sport overall in this country. Quite simply, we want to inspire everyone to play more, support the sport and love, live and breathe badminton.
Our home is the National Badminton Centre (NBC) in Milton Keynes and, through our staff team, we are making this a great place to work, rest and play. An accredited Elite Training Centre, the NBC is the home of badminton in England and is set for a modern new look…..where the best talent is nurtured and elite athletes are developed to compete and represent England and Great Britain on the world stage. And yet it is so much more. Of course we host world-class badminton courts open to clubs, coaches and the wider badminton community. However, we are also home to public and professional gym facilities, fitness suites and a spin studio, meeting rooms, a popular three-star 25-room hotel, a sports bar, a small restaurant and we even host the National Badminton Museum - all open to the public.’ We are also very proud to host our flourishing para-badminton programme in Sheffield at the English Institute of Sport. A dedicated team work tirelessly from our second home in South Yorkshire to ensure elite badminton remains a sport for everyone.
As part of the package, Badminton England offer 25 days’ holiday (rising with length of service), free gym membership for you and a partner, a cycle-to-work scheme, a pension scheme, a health cash back plan, private medical insurance, learning and development opportunities as well as legal, medical and wellbeing advice through our employee assistance programme.
Do you want to come and join us in making badminton the most inclusive and accessible sport in England? Come and join a thriving team of staff and help us grow every aspect of our sport and achieve our strategic vision.
Role summary:
The Marketing Manager will devise and deliver an annual marketing plan around key business objectives and commercial goals to achieve agreed KPIs. This will include, but is not limited to, raising awareness and interest in the game, planning support for participation programmes such as No Strings Badminton, driving this audience and club players into our membership programme, and our other commercial programmes. You’ll also play a key role in promoting the Yonex All England Championships, driving fan engagement and ticket sales.
The role will also be instrumental in implementing ongoing campaigns to capture the 1 million people playing badminton every month taking part in badminton sporadically, and enhance brand messaging around membership; supporting the brand of Badminton England both from a reach, engage and revenue perspective on a participation and commercial side.
The role is pivotal to the success of the Marketing & Communications team, but also requires close working with the Development, Competition and Performance teams to deliver multiple campaigns simultaneously.
The Work:
- Develop, implement and deliver a comprehensive Ticket Marketing plan to lead the promotion of the YONEX All England Open Badminton Championships to a new and existing audience with the direct objective to meet and exceed ticket sales targets.
- Develop, implement and deliver a structured year-long Membership Marketing plan to lead on both member acquisition and member retention for Badminton England – engaging with members by adding value to our membership offering, raising the awareness of member benefits to a new audience, incorporating data capture mechanics in attracting new members.
- Develop, implement and deliver marketing campaigns to support and promote Badminton England’s various existing and new participations programmes.
- Lead on major event fan engagement activity, specifically engaging the target audiences to deliver an energetic, vibrant, engaging ‘festival of badminton’ to the YONEX All England Open each year.
- Raise the profile of Badminton England’s work, products and services identifying channels, timelines and appropriate campaign evaluation metrics.
- Manage the implementation, tracking and measurement of marketing campaigns with the support of the CRM Insight Executive.
- Oversee and closely manage relationships with a range of external agencies, such as creative agencies who may deliver campaign assets or tailored brand campaigns.
- Day-to-day budget management – including budget tracking, budget projections and regular budget reporting, maintaining regular measurement of the ROI from specific campaigns.
- Ensure brand guidelines are considered and developed to ensure brand consistency balance with impactful marketing messaging across the appropriate channels.
- Proactively promote events and competitions in addition to the All England Open - such as the English Nationals and the Para 4 Nations.
- Support Social Media Executive and Communications Manager in planning, creating and posting content via owned, earned and paid social media and digital channels.
- Work with external agencies to deliver regular reports of campaign results, including web analysis and evaluation against Badminton England’s strategic pillars and strategy implementation plan.
- Strong and supportive line management of in-house Content Designer - from content creation to performance development.
- Keep abreast of current trends in marketing – building relationships with other NGBs and sharing best practice with the wider team and within the organisation.
Successful Candidate:
- Experience in ticket marketing, campaign delivery and working with membership schemes.
- Ability to think and work strategically combined with excellent planning skills.
- Strong eye for detail and creative thinking.
- Ability to deliver on tasks, seeing through an idea or a concept from its creation to its successful delivery.
- Demonstrate knowledge of what content drives engagement strategies.
- Strong current knowledge in digital campaign and digital delivery.
- Experience of the full marketing mix across all delivery channels.
- Pro-active in coming up with new ideas and identifying solutions to cater for the organisation’s needs.
- Strong analytical skills with the ability to develop and utilise insight.
- Ability to manage multiple projects in response to business demands.
- Experience in managing external agencies.
- Ambitious and brave in decision-making.
- Continuous desire to improve.
Key Information:
We're all about output so we have Hybrid working and flexible hours in place - it's a full-time role (35.58 hours per week), but we understand that people have lives outside of BE - please talk to us about what you need. We can't promise anything, but we're open to a discussion about how we can support you. The current hybrid working arrangements are at least 3 days a week on the office (with the core day being Thursday).
Salary: £35,000-£40,000 Depending on experience
Application Process:
Please send us your CV along with a cover letter explaining why you’re a great fit for the role via our careers hub. The closing date for applications is 25 October 2024
Please send your application as soon as possible.
We reserve the right to close or withdraw the vacancy early if we receive sufficient applications for the role.
Working at Badminton England:
Find out what it is like to be part of our amazing team, check out our Working at Badminton England Information page here
Our Benefits:
Find out more about the benefits of working at Badminton England here
“We positively celebrate Diversity & Inclusion at Badminton England. Our aim is to become the UK’s most inclusive National Governing Body - for our staff and members, reflecting and connecting with the diverse communities that we serve. We want people from all walks of life to feel valued for their individuality, thrive in our business and share a sense of belonging. To find out more about D&I at Badminton England, head over to our website to read out Inclusion Strategy.”
- Department
- Communications and Marketing
- Locations
- National Badminton Centre
- Remote status
- Hybrid Remote
National Badminton Centre
Diversity & Inclusion
We positively celebrate Diversity & Inclusion at Badminton England. Our aim is to become the UK’s most inclusive National Governing Body - for our staff and members, reflecting and connecting with the diverse communities that we serve. We want people from all walks of life to feel valued for their individuality, thrive in our business and share a sense of belonging.
Marketing Manager
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